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In this webinar, Mr. Chanroo, with more than 15 years experience, will share with you a Chief IP Officer’s perspective on Intellectual Capital Development and Management (“ICDM”). His vision of ICDM is not only useful and practical from a corporate perspective, but is also a comprehensive “cradle to grave” approach to ICDM. This webinar will not only share his thoughts on best practices for developing effective working relationships with the technical teams, but will offer ways to motivate your product and technology team members to work with patent counsel and IP team to achieve the objectives of protecting tomorrow’s products today. He will share practical solutions to get the engineering managers’ cooperation on innovation and patent filings, share best practices in balancing engineering efforts to introduce new product and to plan for innovation and patents filings. To achieve this goal, Mr. Chanroo will discuss and share patent mining techniques that are not only useful in capturing strategic innovations earlier, but are proven to achieve this objective in the shortest amount of time and in the most cost effective ways. Throughout this webinar, Mr. Chanroo will not only recognize the daily challenges for the in-house teams, but will offer proven solutions tailored for success.

This webinar will outline a step-by-step proven best practices for partnering with the patent counsel to achieve these objectives timely, on-budget, and to recognize legal risk, develop solutions, avoidance or simply be prepared for the risks. The ICDM strategies are focused on the corporate goal to enter and to preserve market presence globally, and emphasized the need for corporate commitment in developing and managing intellectual capital, which has now become the dominant portion of its market capitalization. An overview of techniques to make sure that the intangible assets are aligned with the corporate product and technology strategies of securing and retaining market presence globally without undue interference. Unfortunately, while many corporations’ commitment to creating and managing intellectual capital are either not strategic or lags their commitments to R/D, product marketing and sales, this webinar will offer solutions that are not focused solely on theory, but instead will provide a realistic “nuts and bolts” and comprehensive “lifecycle” approach to intellectual capital development and management tied to the corporate product and marketing strategy for professionals looking to leverage their investments and efforts in R&D in order to increase and maintain market share. It will discuss the broad topic of intellectual capital outlining a step-by-step approach of developing and managing Intellectual Capital for competitive advantage that is both strategic and persistent. The webinar will focus primarily on the life cycle of patents, through innovations, inventions, applications and patents. This unique seminar will be useful for all professionals focusing on intangible asset strategies, such as CEOs; CTOs; IP managers and other professionals responsible for providing guidance in the increasingly complex IP field around the world.

The life cycle approach will look at:

(a) The corporate environment and how to navigate it.
(b) Usefully approaches for developing your patent strategy.
(c) Techniques and processes for protecting tomorrow’s product today.
(d) Proactively recognizing and capturing innovations, and determining relative strategic value.
(e) Employees, their motivations, rewards, trainings and corporate goals during the different stages: innovations, inventions, patent applications and patents.
(f) Developing and using your relationship with patent counsel to achieve your goals and extend your patent position globally.
(g) The value of sharing information and periodic meetings with patent counsel to educate them to be able secure valuable and usable patents.
(h) Managing your patent portfolio continuously through its critical life cycles and best practices for prior art searching and securing the right claim scope.
(i) Strategic patent valuation and alignment
(j) Understanding the value of filed patent applications and patents as corporate assets and ongoing aligning budget with the right assets.
(k) Best practices for aligning the corporate patent portfolio to cover your products, competitors and preserve your competitiveness in the marketplace.
(l) Knowing your patents, and determining if there are gaps in coverage that can be filled through acquisitions.
(m) Determining your litigation risks, and developing your readiness strategy
(n) Top 10 Mistakes in the US.
 

Keith A. Chanroo has over 25 years experience in intellectual property matters, leading and developing IP Strategy, litigation, licensing and intellectual property rights of several multinational corporations. At Apple, Mr. Chanroo’s primary role was in Intellectual Property Licensing and Strategy, and before Apple, Mr. Chanroo was Sr. VP of Legal and IP Management at Tessera Intellectual Property Corporation supporting the company’s patent monetization strategy. Before Tessera, Mr. Chanroo was Chief IP Counsel and head of North America legal at Taiwan Semiconductor Manufacturing Company (“TSMC”) with global responsibility for all IP matters, including protecting the company’s IP assets (patents, trade secrets, trademarks and copyrights). During his tenure at TSMC, Mr. Chanroo was responsible for developing the company’s corporate IP strategy, including litigation, licensing, and acquisition; and managed a team of about 30 professionals in the US and Taiwan.

Prior to TSMC, Mr. Chanroo served as Vice President, Acting General Counsel and Chief IP Officer at Xilinx, Inc., responsible for corporate legal matters and IP strategy including IP protection/procurement, licensing, litigation, mergers and acquisitions and enforcement. Before to Xilinx, Mr. Chanroo began his technical career at Motorola, Inc. as a research engineer. While working full-time at Motorola, he attended law school at night and transferred into the IP Law Department as a patent engineer. After completing his law degree, he began his legal career as a Patent Attorney at Motorola and held various positions of increasing responsibility until he was promoted to Sr. Intellectual Property Attorney.